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Dynamic e-mail marketing content revealing different items to various subscribersPredictive recommendations recommending products before customers searchAutomated campaigns triggered by specific behavioral signalsReal-time budget allowance to the best-performing creative and audiencesThe foundation needs robust first-party information collection. Mamaearth ran CTV projects on Disney+Hotstar for its Ubtan Face Wash. The payoff revealed up quickly: brand awareness and favorability climbed up around 9%, and purchase intent jumped nearly 19%, exceeding typical project standards.
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