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Dynamic email marketing content revealing various products to different subscribersPredictive recommendations recommending products before customers searchAutomated campaigns triggered by specific behavioral signalsReal-time spending plan allowance to the best-performing imaginative and audiencesThe structure needs robust first-party information collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The benefit revealed up quick: brand name awareness and favorability climbed up around 9%, and purchase intent jumped almost 19%, exceeding common project standards.
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