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Dynamic email marketing material revealing different products to different subscribersPredictive recommendations suggesting products before consumers searchAutomated projects set off by particular behavioral signalsReal-time spending plan allotment to the best-performing innovative and audiencesThe foundation requires robust first-party data collection. Mamaearth ran CTV projects on Disney+Hotstar for its Ubtan Face Wash. The payoff showed up quick: brand name awareness and favorability climbed up around 9%, and purchase intent jumped almost 19%, outshining normal project standards.
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